Dear Prof. Rao and Prof. Goel, I agree with you . It has been a pleasure to read comments from both of you in the past on different issues..
AAP has been sharp and strategic enough to successfully brand and launch themselves as a much wanted product, in specific segments! They had a good advantage in knowing the image of their competitors. However , they are yet to make the product delivery, gauge consumer usage reactions, after service follow ups, and thus create a brand loyalty in the long run!
regards,
Prithvi S Raychaudhuri,
Depii of Management,
Jamia Hamdard University,
New Delhi
Date: Mon, 16 Dec 2013 18:03:44 +0530
Subject: Re: [MTC Global] Management lessons from the AAP's recent success in Delhi elections
From: orsrao.icfai@gmail.com
To: join_mtc@googlegroups.comI agree. Time alone will tell - if they can sustain and can scale up.But , they seemed to have started off well, leveraging the prevailing public discontent, though they have far less resources and experience than a National and seasoned party like BJP ....Regards
ORS RaoOn Mon, Dec 16, 2013 at 3:53 PM, Virendra Goel <goel.virendra@gmail.com> wrote:
Unless this success is backed by a successful governance, the whole analysis may prove to be in vain. Only one lesson will not change and that is that there was a hidden demand that they were able to identify and convert it into a necessity for many.
Regards
Virendra Goel
From: join_mtc@googlegroups.com [mailto:join_mtc@googlegroups.com] On Behalf Of ORS Rao
Sent: Monday, December 16, 2013 2:17 PM
To: join_mtc@googlegroups.com
Subject: [MTC Global] Management lessons from the AAP's recent success in Delhi elections
Dear All,
Recent success of AAP in Delhi can possibly be an intersting management case study, for discussion among faculty members and students of B Schools, covering aspects like purpose, clarity of thought, branding, market segmentation, effectiveness of communication using media / technology etc.
Following article that appeared today in the Hindu Business Line may be interesting.
Regards
Prof ORS Rao
Vice-Chancellor
The ICFAI University,Jharkhand
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