Three decades ago , the late Mark McCormack, commonly referred to as “the king of sports marketing”, wrote a book called “What they don’t teach you at Harvard Business School”. In it, the founder of sports/celebrity marketing conglomerate IMG ( with the likes of Arnold Palmer and Tiger Woods in its client roster) explained how working in the business world was not “by the Book”. Today, the theme could be “What they can’t teach you at HBS ( or INSEAD or any other top-ranked business school). And, according to research by two of INSEAD’s leading experts on leadership, is because much of what makes a good leader is not necessarily bred, but born. And leadership training capitalizes on that.
EDUCATE, EMPOWER, ELEVATE
Bholanath Dutta
Founder, President & Convener: MTC Global
Web Link: www.mtcglobal.org Email: bnath.dutta@gmail.com/president@mtcglobal.org
Cell: + 91 96323 18178
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