Re: [MTC Global] Fw: Value Engineering --Indian style.- that is called genius

The story about the space pen would be a great example IF it were true.

Here is a write up worth reading for anyone interested in the truth...

http://www.snopes.com/business/genius/spacepen.asp

Respectfully

Peter de jäger

On Sunday, December 30, 2012, Stephen Narayanan wrote:

Sir,

This is a very Old Case Study taught in most Management Schools....titled : " Japanese Empty Case Box Study". This was taught to us in Marketing way back in 1986.

The recent Bollywood release 3 Idiots where the Principal exclaimed how millions of dollars were spent to invent a pen which could write in Zero Gravity and Aamir Khan's poser as to why they didn't use a pencil which could have saved all those dollars for better use... the Russians exactly did that...they used PENCIL in space compared to the Americans who spent a lot on the invention of the Pen.

Many complex cases which we come across in our work have very simple Solutions.....

Regards,

Stephen 

On Wed, Dec 26, 2012 at 10:27 PM, ROOSHIKUMAR <rooshikumar.pandya@gmail.com> wrote:

 

 

In Japan in a soap manufacturing company,  they were making bathing soaps.  The soap blocks were made, then wrapped in a wrapping paper automatically on an assembly conveyer belt and finally packed in cartons.

Many times it happened that the wrapping machine wrapped the paper without soap. i.e. you had an empty packet without soap.  To rectify this problem the Japanese company bought a x-ray scanner from the US for $60,000/- to check on the  assembly line whether the container contained soap and wasn't empty.

A similar problem happened at Nirma soaps, Ahmedabad.  Guess what they did ?
They bought a blower for Rs 3000/- and placed it on the mouth of the assembly line.

--the empty wrappers without soap just blew away!!!!

--
MTC GLOBAL- Educate, Empower, Elevate
 
 

--
Stephen Narayanan

General Manager - Corporate Resource Center

Fortune Institute of International Business

Plot No.5, Rao Tularam Marg, Opp. R&R Army Hospital,

Vasant Vihar, New Delhi - 57.

Tel.:- +91 11-47285016 (D). 

Mob.:-9868386192

--
MTC GLOBAL- Educate, Empower, Elevate
 
 

--
---------------------------------------------------------------------------------------
Peter de Jager    905-792-8706            Speaker/Writer/Consultant
Books on Kindle:                                    webinars.technobility.com
  So? You're a Manager... Now What?  
  Truth Picks                                             
  A Pocketful of Change                         
---------------------------------------------------------------------------------------

--
MTC GLOBAL- Educate, Empower, Elevate