Re: [ACEsthetics] "Pendulum"

Where is the like button?

----- Reply message -----
From: "Scott Rice" <scott@ricedentistry.com>
To: "Rick Coker" <riccoker@gmail.com>
Cc: "Ace" <ACEsthetics@googlegroups.com>
Subject: [ACEsthetics] "Pendulum"
Date: Sat, Feb 9, 2013 11:38 am

Rick,

I just purchased the book, so clearly I haven't read it. But my critique of the Me to We is that it seems like a generational thing, not a 40 year cycle. I see the group from late 20's to 50's being the group that is moving to the We. And granted, that is the group we are marketing to a lot. But the millennials from teens to late 20's are 100% Me and don't show any signs of changing. Trying to hire someone in this age group is next to impossible. The majority have been taught that everyone is a winner, nobody fails, there is always a safety net. Entitlement and narcissistic social media addiction is the norm. 

On Sun, Feb 3, 2013 at 5:13 AM, Rick Coker <riccoker@gmail.com> wrote:

I spent part of the weekend at a place in Austin called the "Wizard Academy", which is a 30 acre bit of cedar and limestone in southwest Austin- where the hill country starts.

My daughter's boyfriend works with Roy Williams and the Wizard Academy (Roy's company is the "Wizard of Ads"). Met with the boyfriend for a good part of Friday, and even met up with Roy for a bit. What an interesting guy, very original thinker.

Anyway, Roy and Michael Drew have written a new book entitled "Pendulum" in which they make some really startling and compelling predictions about our common direction as a people, and what that means to anyone marketing to the American public.

It is pretty complicated, but in essence, the book's message is that mankind has a forty year pendulum in how our society transitions from a "Me" period to a "We" period and that social trends and buying behavior are much different in those different periods. So that anyone trying to sell anything had better have a good idea of "who" he or she is trying to sell to, if they want to be successful.

Their contention is that our western society is midway up the WE period, having pretty much gotten over the self centered "Me" of the past forty years.

Anyway, it is a fascinating book, and might be totally wrong, but I couldn't put it down and it has some significant thinking that will affect my marketing for the rest of my career, I think.

It is published by Vanguard press.

Rick

--
Dr. Rick Coker, DDS, FACE
Director, Academy of Comprehensive Esthetics
www.tyler-smiles.com, www.tylersleep.com
http://www.google.com/profiles/riccoker.
903-581-1777

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Scott L. Rice DDS
Kois Center Mentor
www.irvinedentalcare.com
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