College & Education: RE: [ACEsthetics] Great Marketing Course or Conference?

I agree with Peter. Mark and Howie have done some GREAT work for me over the years. They know the dental biz better than anyone, I think.

Jim

Dr. Jim Arnold

Smiles By Arnold & Associates

www.SmilesByArnold.com

www.Northwest-Indiana-Dentistry.com

www.Facebook.com/SmilesByArnoldDentistry

Chesterton: (219) 926-5445

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Smiles By Dr. Gibson & Associates

www.SmilesByGibsonDMD.com

Naperville: (630) 357-3333

From: Mark [mailto:dilatush@optonline.net]
Sent: Wednesday, March 27, 2013 9:52 AM
To: peterboulden@gmail.com; Dr. Jim Arnold
Cc: acesthetics@googlegroups.com
Subject: RE: [ACEsthetics] Great Marketing Course or Conference?

Peter,

Wow. Thanks.

I agree, many facets of marketing are universal. Location, production, pricing, capacity, etc., and the basic premise of each are transferrable to dentistry – for the most part.

The advertising aspects of marketing though, are definitely not universally transferrable.

If they were, we’d all read Dan Kennedy, create a 4pt type densely worded piece, hit millions of people with it, offer free DVD’s, or free reports, assemble a list of interested parties, and hire a wall of telemarketers to get patients in the door!

Many of the aspects of marketing are transferrable but it still helps a lot to apply the principles to the realities of being a dentist and the business of dentistry. A good example is capacity. I just wrote an article for a dental trade journal on the magic of the number 8, and it being the fulcrum point between being too slow and too busy. So, in general, capacity as a part of marketing is transferrable – but you have to know the business of dentistry for it to make any sense.

Thanks again Peter. That was a nice mention. We (Howie and I) have always admired your determination in promoting dentistry over the years as well.

Best Regards,

Mark Dilatush

Click Here – To have us build you a marketing plan

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From: acesthetics@googlegroups.com [mailto:acesthetics@googlegroups.com] On Behalf Of Peter D. Boulden, DMD
Sent: Wednesday, March 27, 2013 10:04 AM
To: drarnold@smilesbyarnold.com
Cc: acesthetics@googlegroups.com
Subject: Re: [ACEsthetics] Great Marketing Course or Conference?

Just want to learn "all things marketing" or specifics? Web, print, social???

Marketing is pretty universal (across industries) so you don't have to attend a "dental" marketing conference. Although Howie and Mark are the best shining example of those in the dental marketing industry IMO.

On Sun, Mar 24, 2013 at 10:57 PM, Dr. Jim Arnold <drarnold@smilesbyarnold.com> wrote:

I’m looking to take a good course on marketing this Spring or Summer. Do any of you have anything good that you would recommend?

Thanks in advance!

Jim