--Peter,
I can't go too into detail here. It's a first run article that the publication has rights to but…….
The number 8 is really 8 days. Days of dentist chair time (not hygiene). Eight days booked out is the center point of measuring capacity in a dental practice. Anything not booked prior to 8 days, can and should be filled through various means. Anything beyond 8 days and the practice should consider expanding capacity.
The reason I wrote the article (one of the reasons anyway) is because dentists think being booked out more than 8 days is a good thing.
It's not. It's the precursor to capacity restriction, wasting of marketing resources, and the ultimate stagnation of a dental practice.
8 is a center point, a pivot point of capacity. It is easily recognizable whether you are short of it, at it, or beyond it. So dentists will pay attention to it.
Best Regards,
Mark Dilatush
Click Here – To have us build you a marketing plan
Click Here – To order our latest book
Click Here – To learn from our latest Online CE Series
From: acesthetics@googlegroups.com [mailto:acesthetics@googlegroups.com] On Behalf Of Peter D. Boulden, DMD
Sent: Wednesday, March 27, 2013 12:47 PM
To: dilatush@optonline.net
Cc: drarnold@smilesbyarnold.com; acesthetics@googlegroups.com
Subject: Re: [ACEsthetics] Great Marketing Course or Conference?
Mark,
Thank you as well. I guess I was focusing that comment toward Jim. He's been to plenty of "dental marketing" courses....so repeating the same thing by going to more dental marketing might not yield that nugget he seeks. Good point though in that some things are very dental specific when it comes to advertising....although I've applied a lot of Seth Godin and Dan Kennedy's stuff along the way :-)
What are you talking about with Magic 8... I didn't follow
On Wed, Mar 27, 2013 at 10:52 AM, Mark <dilatush@optonline.net> wrote:
Peter,
Wow. Thanks.
I agree, many facets of marketing are universal. Location, production, pricing, capacity, etc., and the basic premise of each are transferrable to dentistry – for the most part.
The advertising aspects of marketing though, are definitely not universally transferrable.
If they were, we'd all read Dan Kennedy, create a 4pt type densely worded piece, hit millions of people with it, offer free DVD's, or free reports, assemble a list of interested parties, and hire a wall of telemarketers to get patients in the door!
Many of the aspects of marketing are transferrable but it still helps a lot to apply the principles to the realities of being a dentist and the business of dentistry. A good example is capacity. I just wrote an article for a dental trade journal on the magic of the number 8, and it being the fulcrum point between being too slow and too busy. So, in general, capacity as a part of marketing is transferrable – but you have to know the business of dentistry for it to make any sense.
Thanks again Peter. That was a nice mention. We (Howie and I) have always admired your determination in promoting dentistry over the years as well.
Best Regards,
Mark Dilatush
Click Here – To have us build you a marketing plan
Click Here – To order our latest book
Click Here – To learn from our latest Online CE Series
From: acesthetics@googlegroups.com [mailto:acesthetics@googlegroups.com] On Behalf Of Peter D. Boulden, DMD
Sent: Wednesday, March 27, 2013 10:04 AM
To: drarnold@smilesbyarnold.com
Cc: acesthetics@googlegroups.com
Subject: Re: [ACEsthetics] Great Marketing Course or Conference?
Just want to learn "all things marketing" or specifics? Web, print, social???
Marketing is pretty universal (across industries) so you don't have to attend a "dental" marketing conference. Although Howie and Mark are the best shining example of those in the dental marketing industry IMO.
On Sun, Mar 24, 2013 at 10:57 PM, Dr. Jim Arnold <drarnold@smilesbyarnold.com> wrote:
I'm looking to take a good course on marketing this Spring or Summer. Do any of you have anything good that you would recommend?
Thanks in advance!
Jim
Dr. Jim Arnold
Smiles By Arnold & Associates
www.Northwest-Indiana-Dentistry.com
www.Facebook.com/SmilesByArnoldDentistry
Chesterton: (219) 926-5445
Valparaiso: (219) 531-8914
Smiles By Dr. Gibson & Associates
Naperville: (630) 357-3333
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Peter Boulden, DMD, FACE, FAGD, FIADFE, FACDS
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Dr. Rick Coker, DDS, FACE
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