On Apr 24, 2013, at 8:41 AM, Curtis Westersund <curtis@cooltodrool.com> wrote:
OKI will bite Tony."What make Tony mad?"What was the grocery list you sent Mac?CurtisOn 2013-04-23, at 3:33 PM, Tony Soileau wrote:IT WAS AWESOME!!!!!!!!!!!
Ok. I did not get to go to Reboot meeting. Sold my other house so I could live in log cabin and we closed that Friday. No seriously. I now live in a two story log cabin. Anyway thats not the story. The story is what Mac and Joleen have done for my office in just three weeks. Here is how it happened. I have been using a consultant group for the past 4 years to help me get to my new office. They did and a 15 months ago I moved from a crappy 900 square foot office with 3 ops to a brand new 3000 square foot office with 6 ops. Well we are doing great but I seemed to have plateaued with collections and was not getting anywhere with my consultants. I had been talking with Mac about coming in to my office for 2-3 years now and never pulled the trigger cause I was already paying a couple of grand a month for the consultants I had. In late January this year I was at a study club in Galveston that Mac attended as well. For this study club I always cook some of the meals. So I got up at 4 am and prepared some of the dishes, packed my truck, and drove 4 1/2 hours to Galveston. Ok so maybe I was a little tired and a little cranky. So here is what happened. I got there a little late and the meeting had started. So when I got a chance to speak I said "here is what I need help with. I went from 3 ops to 6 ops and have only euiped 4. I have 4 team members and 1 hygienist. So to increase my production should I hire a second hygienist or hire another assistant, or hire a hygiene assistant? And what about equipping the other two ops?" Ok, I am asking a purely business question and was expecting the dentist around the table to share how they are staffed and equipped and what works for them in a purely business answer. I was not getting any help with this from my consultants so I figured I would get really great business advice from this group. NOT!!!!!!!!!!!! For the next 30 minutes all I got was I need to look in the mirror and own the problem and all this touchy feelly crap. Well I guess I was a little sleep deprived cause after 30 minutes of me asking for specifics and kept getting this Tony Robins crap I finally stood up, looked across the room at this big giant mirror on the wall and said "OK. I am looking at the damn mirror. All I see is my hair is turning grey and I dont give a damn how it looks so stop the gay hairdresser bullshit about looking in the mirror!!!!!" Ok, when I sat down Mac was sitting right next to me. He could tell I was pissed and I kid you not his exact words to me were "get me in your office and I will answer your fucking questions!" No joke. Thats what he said. So 5 minutes later after I calmed down I hired him.
Later in the weekend Marvin told me to bring my team to his office and he would help get busier. And then made sure I knew my head was up my butt for spending so much on consultants if they were not helping me. Right before I got in my truck to come home Tom Hedge told me to back off 4 1/2 days a week to three days a week. So when I got home I changed my schedule to 3 days a week and told my team we were going to McKinney to see Marvin in two weeks and I was getting Mac and Joleen to Lafayette in 4 weeks.
So Mac and Joleen came in and in two days my office was completely reworked! I mean they got my team so fired up and now we sell more dentistry then ever. No. Thts not true. My TEAM sells more dentistry than ever! Not me. I just drill and eat Doritos in my lab. And donuts. My guys do it all now. And it only took Mac and Joleen two days! The things they told my team were amazing. No Dr Phil show. No Robins touchy feelly crap. Here is the job. And here is why you should be grateful for it. And Joleen! OMG Joleen. Listen, she told my team stuff I could never ever never get away with. One of my team members started to cry. Pure bs cause Joleen was putting her where she needed to be. Without even taking a breath Joleen just said tell me when your done crying cause we got more stuff to go over. It was AWESOME!!!!!!!!! And she does it from a woman's point of view and not a guys way. It worked!!!!!!!!!! The week after they left my team sold a full mouth rehab without even bringing me in the room. And orthotics are flying out of the hygiene room! And yesterday I paid them all a bonus just because we COLLECTED way above goal for the first time in my new office! And this weeks looks like we may hit it again! Mac and Joleen not something that can be easily described. You really just need to see them in action. What's funny is when I hired Mac and we set a date for him to come in he said he wanted me to fill out some questions about what my goals were. I thought here we go. "How do you see yourself when you look in the mirror" "What are your life expectations" How many stupid touchy feely questions will I fill out before I get nauseated and puke....... Nope. Mac only asked me one question. "What makes Tony mad in the office?". Thats it. He said once he knows that he already knows the rest and can take it from there. "What makes Tony mad?" What a great question no one ever asked me!! If any of you want I can share what I worte back to him. This email is getting kinda long and I am tired typing. Bottom line. Hire Mac and Joleen TODAY! Period. And when they come in make some popcorn, sit back, and watch the magic! Its unreal!
Tony
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