[MTC Global] Does personification helps in branding?

IIM Shillong is named as RGIIM Shillong. Don' know the reason. Does it helps in particular and in general?
Happy Knowledge Sharing.
Kindest Regards.
Prof. Bholanath Dutta

--
MTC GLOBAL- Educate, Empower, Elevate
---
You received this message because you are subscribed to the Google Groups "Management Teachers Consortium, Global" group.
To unsubscribe from this group and stop receiving emails from it, send an email to join_mtc+unsubscribe@googlegroups.com.
For more options, visit https://groups.google.com/groups/opt_out.