Re: [MTC Global] Does personification helps in branding?

My friend Prof De from NITIE has been appointed Director of IIM Shillong

Maybe he will know the answer !


Ganesh
www.ganeshnatarajan.com



-------- Original message --------
From: "Prof. Bholanath Dutta" <bnath.dutta@gmail.com>
Date:
To: join_mtc <join_mtc@googlegroups.com>
Subject: [MTC Global] Does personification helps in branding?


IIM Shillong is named as RGIIM Shillong. Don' know the reason. Does it helps in particular and in general?
Happy Knowledge Sharing.
Kindest Regards.
Prof. Bholanath Dutta

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