Re: [MTC Global] Does personification helps in branding?

Emphasis should be on inculcating the values and good deeds in youngsters minds rather than persisting and subsisting with the current practice of naming institutions after few leaders. 

Further , even  in naming why discrimination. Why only few names keep appearing and reappearing. Are we short of National leaders who fought for their country and certain ideals. This is out and out parochial and very narrow approach. 

It's  high time like minded people reflect upon this sort of narrow thinking and see that public opinion is built against such practices and all our efforts are put in the direction of enriching and empowering the country. 

DrAJagan Mohan Reddy

Sent from Samsung Mobile

-------- Original message --------
From: nagarajan vasudevanrao <v.nagarajan99@gmail.com>
Date: 28/07/2013 15:54 (GMT+05:30)
To: join_mtc@googlegroups.com
Subject: Re: [MTC Global] Does personification helps in branding?

RGIIM - Rajiv Gandhi Indian Institute of Management this is what I get from Google search. Culture of naming Universities, Airports,  Educational institutions with the name of national leaders has come down to IIM also, a professional institution.

v.Nagarajan

Regards,

V.NAGARAJAN, B.A., LL.B.,PGDBA, PGDCA,

Corporate Trainer & HR Consultant,

Motivational & Keynote Speaker,

General Manager-HR (Retd.) TTK Prestige Limited, Hosur,

Former President & Advisor - National HRD Network, Hosur Chapter,

(Mobile) +91 9994919619

e- Mail Id:  vnagarajan99@gmail.com

On Sun, Jul 28, 2013 at 2:57 PM, Dr. harish Shivdasani <hksconsulting@gmail.com> wrote:

Dear Prof. Bholanath

My first reaction is that in case of Govt. / Govt. sponsored institutions, the rationale is different from that of a marketing head in private company, which is conveying the attributes which promise to satisfy needs and motivations of the selected target group. Govt in power or politicians, wish to build the image of their political party by perpetuating the memories of their iconic leaders. 

Further, i do think it helps, as the name of iconic leader in Govt -of past era or living, conveys its not one of private institutions set up with sole objective of making money. One expects, along with image associations of IIMs, the name conveys credentials about facilities and academic standards of superior order, as say in case of JN university, IG Open university etc

As in case of other products / brands, ultimate performance is obviously overwhelmingly more important than promise conveyed through brand name or its communication

Just top of mind thoughts for whatever they are worth

Prof. harish shivdasani

  

On Sun, Jul 28, 2013 at 1:57 PM, Prof. Bholanath Dutta <bnath.dutta@gmail.com> wrote:

IIM Shillong is named as RGIIM Shillong. Don' know the reason. Does it helps in particular and in general?
Happy Knowledge Sharing.
Kindest Regards.
Prof. Bholanath Dutta

--
MTC GLOBAL- Educate, Empower, Elevate
---
You received this message because you are subscribed to the Google Groups "Management Teachers Consortium, Global" group.
To unsubscribe from this group and stop receiving emails from it, send an email to join_mtc+unsubscribe@googlegroups.com.
For more options, visit https://groups.google.com/groups/opt_out.

--

 

h. k shivdasani

    MBA (IIM-A), Ph.D (A.M)

Chief Mentor & CEO

shivdasani's LENS

Leadership, ENtrepreneurship, Strategy excellence

Cell: +91-98707 19100

visit: www.shivdasani-lens.com

           www.leadership-at-the-top.blogspot.in

--
MTC GLOBAL- Educate, Empower, Elevate
---
You received this message because you are subscribed to the Google Groups "Management Teachers Consortium, Global" group.
To unsubscribe from this group and stop receiving emails from it, send an email to join_mtc+unsubscribe@googlegroups.com.
For more options, visit https://groups.google.com/groups/opt_out.
 
 

--
MTC GLOBAL- Educate, Empower, Elevate
---
You received this message because you are subscribed to the Google Groups "Management Teachers Consortium, Global" group.
To unsubscribe from this group and stop receiving emails from it, send an email to join_mtc+unsubscribe@googlegroups.com.
For more options, visit https://groups.google.com/groups/opt_out.