RGIIM - Rajiv Gandhi Indian Institute of Management this is what I get from Google search. Culture of naming Universities, Airports, Educational institutions with the name of national leaders has come down to IIM also, a professional institution.
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On Sun, Jul 28, 2013 at 2:57 PM, Dr. harish Shivdasani <hksconsulting@gmail.com> wrote:
Dear Prof. BholanathMy first reaction is that in case of Govt. / Govt. sponsored institutions, the rationale is different from that of a marketing head in private company, which is conveying the attributes which promise to satisfy needs and motivations of the selected target group. Govt in power or politicians, wish to build the image of their political party by perpetuating the memories of their iconic leaders.Further, i do think it helps, as the name of iconic leader in Govt -of past era or living, conveys its not one of private institutions set up with sole objective of making money. One expects, along with image associations of IIMs, the name conveys credentials about facilities and academic standards of superior order, as say in case of JN university, IG Open university etcAs in case of other products / brands, ultimate performance is obviously overwhelmingly more important than promise conveyed through brand name or its communicationJust top of mind thoughts for whatever they are worthProf. harish shivdasani--On Sun, Jul 28, 2013 at 1:57 PM, Prof. Bholanath Dutta <bnath.dutta@gmail.com> wrote:
IIM Shillong is named as RGIIM Shillong. Don' know the reason. Does it helps in particular and in general?
Happy Knowledge Sharing.
Kindest Regards.
Prof. Bholanath Dutta
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