Re: [MTC Global] Corporate Culture - Ramesh Vemuganti

Dear MTCians,

I fully endorse the profound thoughts of Prof. Ramesh Vemuganti on the topic of Corporate Culture and agree with his views on its importance and its impact on the corporate performance and brand equity. I have just reviewed an interesting book on the subject for ASCI Journal. The two eminent authors of the book have explained the underlying principles and concepts with appropriate illustrations and case studies. I will be happy to share it with our Forum members after obtaining consent from the publishers in due course.

Regards,

Prof. G. Surender Reddy

Director, EDC, SNIST, Hyderabad

On Wed, May 28, 2014 at 3:25 PM, Ramesh Vemuganti <vemugantiramesh@gmail.com> wrote:

Dear Colleagues

I am glad to share a " redefining theoritical framework " pertaining to Corporate Culture as follows!      

CORPORATE CULTURE - MOST NEEDED IN ORGANIZATIONS!.

For an Organization , Corporate Culture is not an indication of scale, turnover, number of branches, jazzy websites, impressive product lit, range of products/ services, experienced employees, leveraging technology, great infrastructure, others.

The Culture of an organization is its DNA. Primarily Top driven, it is all about - how Employees work with one another, how managers resolve conflicts, ensure brilliant teamwork, respect each other, respond to others needs, how responsive they are to a customer"s needs/ priorities, share knowledge with colleagues/ vendors, infuse quality in their DAILY OPERATIONS/ TASKS, reassure work gets done, timely completion, time discipline, word discipline,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
THIS IS WHAT WE TERM AS A CORPORATE THINKING .

EVERY ORGANIZATION SHOULD GET TRANSFORMED INTO A CORPORATE THINKING MODE OVER A PERIOD OF TIME. THIS WOULD CULMINATE INTO A CORPORATE CULTURE . OR ELSE, IT REMAINS AN ORGANIZATIONAL CULTURE, NOT A CORPORATE CULTURE.

SUSTAINED CORPORATE THINKING INSTITUTIONALIZES & RESULTS IN A CORPORATE CULTURE.

PATENT :

RAMESH VEMUGANTI,
MANAGEMENT THINKER
28th May, 2014.

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