Re: [MTC Global] Is it a bad pill @ Education ?

IIPM is an extremely bad example. It was the case of deceit and making a mockery of the educational institute, see the report if career 360 or so a couple if years back.

If we do not hv an intrinsic value, a core value, if we do not have a value proposition to the student no matter whom you use as a brand ambassador it would fail.

Shah rukh khan charges doe chores of rupees, how many institutes hv SUV money to spar

Thx

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Prof. Dr. R. Gopal, 

D.Litt, Ph.D, ICWA, MBA, B.Tech (Hons) (Mech.)

Director, Dean and Head of the Department

Padmashree Dr. D. Y. Patil University, 

Department of Business Management

Sector 4, Plot No 10, C. B. D. Belapur,

Navi Mumbai 400 614

Tel.No. ++91 22 27565616

Fax       ++91 22 27575064

Tel. No. (C) 98203 56428

www.drgopal.org

On Jun 5, 2014, at 1:51 AM, "'Ananth' via Management Teachers Consortium, Global" <join_mtc@googlegroups.com> wrote:

Dear Colleagues,
Why you need a popular film star to promote an educational institution.Take Manipal for example,when two students reached their pinnacle in their career,they automatically brought fame and glory to their Institution.Also,when a faculty at any level attains glory ,the fame also comes to his alma mater obviously.
Alumni bring glory to their educational institution with their own achievements.We always say he is ex.NIT,ex.IIT.I feel students and faculty surely act as ambassadors for their Institutions.My humble view,open for comments.
IIPM was promoted with strategic Institutional marketing through Newspaper/ TV advertising.Can all educational institutions afford these expenses..I do not think so..
Happy knowledge sharing.
Regards,
B.Ananth Narayanan
Amrita School of Business
Kochi/Coimbatore
09443024215/08042114435

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From: Prof. Bholanath Dutta
Sent: ‎05-‎06-‎2014 10:29
To: 'join_mtc'
Subject: [MTC Global] Is it a bad pill @ Education ?

Dear All,

Shahrukh Khan was the brand ambassador for IIPM which led IIPM to a great success [ whatever may be the aftermath story like conflict with UGC and Supreme Court Verdict against IIPM].  Most of the states in India has Brand Ambassador. Let us have a good discussion on

 

1.       Why other educational institutions are not having Brand Ambassador.

2.       How film actors add values? Why not a good academician can become a brand ambassador for any institution/state.

3.       B-schools/colleges should think seriously on this. Private college management has a fear that it may dilute their own brands [ as a management]

 

Educate, Empower, Elevate

Prof. Bholanath Dutta

Founder, Convener & President

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MTC GLOBAL- Educate, Empower, Elevate
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