It can be introduced provided a Marketing Faculty has a good understanding of Strategy & OB; so also an OB Faculty should have a good grasp of Marketing & also a fix on how a strategy is devised. The situation at present in 70 to 80% of faculty are less experienced, quite young, not exposed to industry & cannot teach from a holistic perspective. They are forced to stick to syllabus, ensure its timely completion, internals, awarding good scores, attendance management, question papers, etc. You need exposure, a deep knowledge & an ability to relate to various cases & examples.
Your present circumstances don't determine where you can go; they merely determine where you start. - Nido Qubein
That is also the reason MBA/PGDM garads are becoming unemployable, as I keep interacting with Corporate managers from various sectors.
--Do you support interdisciplinary offering in classes like where marketing, strategy and OM faculty come together to teach a course is the way forward because in real life situations most issues have multiple dimensions. If effective, the challenge is how many B-schools can afford it as there would be pressure on the cost.
I have seen in a limited way the approach for the course lie Research Method where in functional faculty along with faculty with expertise in statistics teach together. Also SPSS/PROWESS/MINITAB resource person are also engaged.
Educate, Empower, Elevate
Prof. Bholanath Dutta
Founder, Convener & President
MTC Global & Knowledge Cafe
Participant: United Nations Global Compact
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www.mtcglobal.org /www.knowledgecafe.org
Cell: +91 96323 18178 / +91 81520 60465 / +91 7411716392
Email: president@knowledgecafe.org
MTC GLOBAL- Educate, Empower, Elevate
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