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Wednesday, April 1, 2015

Re: [MTC Global] What is IIN?

IF it were not for technology we wont know about each others existence.
We have learnt o suspect everything and that includes me in a big way.Could be a gimmick ,a marketing strategy.But the potential immense as has been proved by the penetration of Tata tea and Hindustan lever products into the remotest of places and every bit of it through the brilliant use of technology-the mobile

 
President, CORE Foundation 
President,Chilume 
Mentor—MTC Global Student Chapter


You're never given a dream without also being given the power to make it true.
~Richard Bach


"The world is full of abundance and opportunity, but far too many people come to the fountain of life with a sieve instead of a tank car... a teaspoon instead of a steam shovel. They expect little and as a result they get little." ~ Ben Sweetland



On Wed, Apr 1, 2015 at 11:44 PM, Prabhakar Waghodekar <waghodekar@rediffmail.com> wrote:
Use of digital technology generates both good and evil. We forget often that tool is not the end. It can only help accelerate our access to the fields of our interests. Can you compute how much Indian treasure (money) is siphoned out from our pockets without adding much value to our development through such gadgets as mobiles, TVs, PCs, Tablets, Laptops, etc. that have deeply penetrated on the soil?

IIN is a similar sort of gimmick,

Please see the attachment.

___________________________________________________________________________________________________

On Wed, 01 Apr 2015 15:02:17 +0530 Usha Gowri wrote
>Those who troll I think missed the other half of the message.And I see this kind of garbage vomiting all the time-they are neither capable of ideation/ideating ,creativity but know how to troll and how to criticise and show their ignore under a 1000 watt bulb. They don';t understand or empathise with the plight of kids in the villages ( not that they can but...)I am not involved in this but I would like to defend the idea.The clams as in all Indian advertisement might be the sky but I think  it has value if,as I wrote, to tap into the huge reserve of  highly educated women-doctors and IITs and IT professionals sitting at home looking after babies and home and hearth.what a loss to this country-young talented women forced to give up lucrative jobs ( whatever the reason) and education.The big challenge is going to be to execute this programFor once I am praying something happens:-))
 President, CORE Foundation www.corefoundation.orgPresident,Chilume Mentor—MTC Global Student Chapter
https://www.facebook.com/TheChubbyUnicorn/app_117784394919914

You';re never given a dream without also being given the power to make it true.~Richard Bach

"The world is full of abundance and opportunity, but far too many people come to the fountain of life with a sieve instead of a tank car... a teaspoon instead of a steam shovel. They expect little and as a result they get little." ~ Ben Sweetland




On Wed, Apr 1, 2015 at 1:19 AM, Dr. Padma Misra wrote:
IIN..means IDEA INTERNET NETWORK
the IIN advertisement ...focuses on using internet for learning...but IIN is not a place to study. 
Its like RIN (reliance internet network)  or BIN(BSNL internet network)
On 1 April 2015 at 01:17, Dr. Padma Misra wrote:
Writer: Ankur Singh - Wednesday, Jan 14,2015 8:01 AMShare on facebookShare on twitterShare on printMore Sharing Services15Tags: Idea Cellular|Twitter|Sashi Shankar|Idea Cellular';s IIN "idea" faces flak on social mediaIdea Cellular started the year with a clear objective of increasing Mobile Internet penetration across the country and increase relevance for mobile internet, making it a way of life for people. Idea launched its latest campaign – "IIN, the greatest place to learn".  

Watch the TVCs here:




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According to the company, the new ads are a reinforcement of Idea's focus on the growth of mobile internet services and follows close on the heels of its award winning campaign – 'No Ullu Banaoing' – which won the ET Telecom Awards 2014 in the 'Marketing Campaign of the year' category, and may such accolades last year.

However, this time around, the brand has not received the kind of response it expected out of the ambitious campaign. Social media is abuzz with parodies and mocking trolls about the latest string of ads launched by the mobile operator.

Here are a few excerpts:

Idea's take

In a press statement issued at the time of the campaign's launch, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, "According to "While the 'No Ullu Banaoing' campaign focused on educating users on using the mobile internet, with IIN (Idea Internet Network), Idea aims to 'empower' the users, especially the youth, of using internet to their advantage. The campaign drives home the point that no matter how difficult or trying the situations get, the youth of today can sail through them with the help of technology - courtesy the Idea Internet Network."

According to him, like all Idea ads, this one again picks up a societal problem and offers a simple but effective solution using the power of mobile telephony.   Education is the foremost important prerequisite for shaping tomorrow's India. Limitations such as capacity in colleges, hyper competition, lack of funds etc. are creating undue pressure on the youth preventing them from attaining their ultimate ambition in life.

However, what the brand has to say on the mounting negative feedback is yet to be seen. Mails sent to Idea remain unanswered.


On 30 March 2015 at 22:13, Usha Gowri wrote:
If as I understand it is an Idea networks initiative then their website should be able to give us some idea.I just love the thought that we will be bringing to the table two resources: many of the educated ,especially women ,have been forced to give up their education and  jobs and be unproductive due to various reasons.It looks like they will be tapping into this vast idle human resource lying wasted and in frustration  and to connect with those who can';t continue their education but are talented and passionate .It has been experimented elsewhere esp Africa and the results have been beyond, beyond anyone';s imagination.What with the  penetration of the mobile into the  remotest of areas,we will now be able to marry off a major need and demand and an idle resource.Where the programs like DD f ailed because of the monotony and monotone of the lessons provided, this interaction is based on an individual';s skill and passion-how beautiful is that!! It is working miracles in the field of marketing-lets pray it does in Education too and we might find the next Picasso or a Zubin MehtaRegards President, CORE Foundation www.corefoundation.orgPresident,Chilume Mentor—MTC Global Student Chapter
https://www.facebook.com/TheChubbyUnicorn/app_117784394919914

You';re never given a dream without also being given the power to make it true.~Richard Bach

"The world is full of abundance and opportunity, but far too many people come to the fountain of life with a sieve instead of a tank car... a teaspoon instead of a steam shovel. They expect little and as a result they get little." ~ Ben Sweetland




On Mon, Mar 30, 2015 at 3:18 PM, Prof. Bholanath Dutta wrote:
India's
educational system is in tatters and worse, the little that is there to offer
is inaccessible to many. Enter IIN, the greatest thing to happen to Indian
education since teachers learnt to say "out of syllabus".


The Idea
Internet Network, with an abbreviation that fits right alongside the Indian
Institute of Technology, the Indian Institute of Management and another outfit
run by a man know to file legal suits from
Silchar, has turned up as a one-size-fits-all
solution.


Forced to
work in your dad's shop? IIN can teach you how to build a drone and make your
work a little easier. Not allowed into college because you're third-gendered?
IIN gives you access to subjects with the same glitchy user interface of the
Indian educational system. Stuck in the middle of Haryana's patriarchal lands? Well, you're still locked in the house, but
you can see what an outside education might look like on IIN.


And this
revolutionary development has not gone unnoticed. The Idea Internet Network has piqued everyone';s curiosity,
particularly those whose marks mean they can';t really attempt to get into any
other college. Unfortunately, there';s not a lot of information out there on the internet about this great institution that
could revolutionise India. Other than the TV ads that serve as perfect
testimonials, we know very little, but intrepid citizens across our social
networks have managed to cobble together a few details.
--
EDUCATE, EMPOWER, ELEVATE
Prof. Bholanath DuttaVisionary Edupreneur, Founder &  President MTC Global: An Apex Global Advisory Body in Management Education www.mtcglobal.org I www.mtcgli.netwww.mtcglobalaward.org I www.knowledge-cafe.orgwww.theglobepost.in I Email: president@mtcglobal.orgCell: +91 96323 18178 / +91 81520 60465 / +91 7411716392


 




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MTC GLOBAL- Educate, Empower, Elevate

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--
Dr. Padma MisraAssociate ProfessorSubharti Institute of Management and CommerceSwami Vivekanand Subharti University, Meerut
Mobile no:09819741341





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Dr. Padma MisraAssociate ProfessorSubharti Institute of Management and CommerceSwami Vivekanand Subharti University, Meerut
Mobile no:09819741341






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MTC GLOBAL- Educate, Empower, Elevate

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Regards,

Dr. P H Waghodekar, PhD (Egg), IIT,KGP, IE&M, 1985,
Advisor (HR), IBS & PME (PG)
Marathwada Institute of Technology,
NH 211, Beed by pass road,
Aurangabad: 431010 (Maharashtra) INDIA.
(O) 02402375113 (M) 7276661925
E-Mail: waghodekar@rediffmail.com
Website: www.mit.asia
and
Chairman, Advisory Board, MTC Global, Bangalore.


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