[MTC Global] Innovations: creation and delivery of new customer-value in the market-place

Dear All,
There's no proven formula for success, particularly when it comes to innovation. Fresh, creative insights are invaluable, but we struggle to determine which ideas to support and scale.


Scrutinize three areas: a valuable problem to solve, a technology that enables a solution, and a business model that generates money from it.

• Source: http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-eight-essentials-of-innovation?cid=other-eml-alt-mkq-mck-oth-1602

Warm regards,

G.S.Autee

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The views expressed are individual and not necessarily MTC Global also share the same views.
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