There's no getting past it: Pokémon GO is the biggest game in the world right now. It's a fully-fledged cultural phenomenon. Lately you can't venture outdoors without tripping over somebody who's absent-mindedly chasing after a wild Pidgy (a small bird type Pokémon that seems to pop up everywhere throughout the game), blissfully unaware of you, the outside world and the numerous hazards around them. Gazing into my crystal Poké Ball, I would speculate that Pokémon GO's unprecedented popularity will lead to the following:
+ The market getting flooded with imitators and further games built around an augmented reality (AR). Some of these games may struggle without a strong brand behind them. I expect there will be some major public opinion push back at this stage. Still, can you picture a Walking Dead AR game where the world around you is beset by zombies? What about a Marvel game, where you walking around performing heroic deeds?
+ There will be a wider uptake in virtual reality solutions. If augmented reality solutions are popular, why can't their more sophisticated sibling follow suit? There will also be a wider uptake of augmented and virtual reality solutions throughout the corporate world.
I'm particularly interested to see how learning and development folk utilise VR to create more engaging, transformative training experiences. Can you picture a world where you walk around your office space (or a safe space somewhere) collecting clues, earning power-ups and more, all whilst learning about a health and safety (or compliance, or new product training, etc.)?
I think the lesson to be learnt from Pokémon GO is as follows: if you build it and it's a) fun and b) easily accessible, people will flock to it. If L&D learns the right lessons from these first tentative steps into the world of augmented and virtual reality, the future could be very interesting indeed.
What's your take? Will the rise of Pokemon GO lead to better uptake of AR & VR experiences?
+ The market getting flooded with imitators and further games built around an augmented reality (AR). Some of these games may struggle without a strong brand behind them. I expect there will be some major public opinion push back at this stage. Still, can you picture a Walking Dead AR game where the world around you is beset by zombies? What about a Marvel game, where you walking around performing heroic deeds?
+ There will be a wider uptake in virtual reality solutions. If augmented reality solutions are popular, why can't their more sophisticated sibling follow suit? There will also be a wider uptake of augmented and virtual reality solutions throughout the corporate world.
I'm particularly interested to see how learning and development folk utilise VR to create more engaging, transformative training experiences. Can you picture a world where you walk around your office space (or a safe space somewhere) collecting clues, earning power-ups and more, all whilst learning about a health and safety (or compliance, or new product training, etc.)?
I think the lesson to be learnt from Pokémon GO is as follows: if you build it and it's a) fun and b) easily accessible, people will flock to it. If L&D learns the right lessons from these first tentative steps into the world of augmented and virtual reality, the future could be very interesting indeed.
What's your take? Will the rise of Pokemon GO lead to better uptake of AR & VR experiences?
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EDUCATE, EMPOWER, ELEVATE
Prof. Bholanath Dutta
Founder & President
MTC Global: An Apex Global Advisory Body
in Management Education, ISO 9001: 2008
Partner: UN Global Compact I UN Academic Impact
Cell: +91 96323 18178 / +91 9964660759
The views expressed are individual and not necessarily MTC Global also share the same views.
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