Regards,
Dr. P H Waghodekar, PhD (Egg), IIT,KGP, IE&M, 1985,
Advisor (HR), IBS & PME (PG)
Marathwada Institute of Technology,
NH 211, Beed by pass road,
Aurangabad: 431010 (Maharashtra) INDIA.
(O) 02402375113 (M) 7276661925
E-Mail: waghodekar@rediffmail.com
Website: www.mit.asia
and
Chairman, Advisory Board, MTC Global, Bangalore.
Engineering & Management Education: An Engine of Prosperity.
Classroom teaching must match with Boardroom needs!
From: Govind Autee <g.s.autee@gmail.com>
Sent: Thu, 28 Jul 2016 11:14:33
To: join_mtc <join_mtc@googlegroups.com>
Subject: Re: [MTC Global] Will Pokémon GO pave the way for more VR learning experiences?
Dear All,
The game's first ad partner is McDonald's. More than 2,500 McDonald's restaurants are now attracting players to play and order fast food. That's some foot traffic.
G.S.AuteeThe game's first ad partner is McDonald's. More than 2,500 McDonald's restaurants are now attracting players to play and order fast food. That's some foot traffic.
- Businesses in earlier markets have already been leveraging the game's popularity with "lure modules," or in-app purchases. Brand tie-ins were launched almost immediately to create "retail theater," a potential boon for stores in environments like malls with declining foot traffic
- But Go game developer Niantic has bigger plans for its runaway hit.
- Companies will pay to be "sponsored locations" on maps that lead players from one Pokémon to another as they try to catch them. Game developer Nintendo has already done this with another game, partnering with Duane Reade, Jamba Juice, and ZipCar. Partner companies are charged for every visit made by a gamer, and store locations as well as products will be inserted in the game in a way "that adds value to the game rather than detracts," according to one shareholder.
- Pokémon Go seems to have done what other attempts at digital advertising have so far failed at almost completely—getting people to physically enter and spend money at brick-and-mortar locations.
- App advertising simply hasn't taken off yet. Research from mobile analytics company AppsFlyer reveals some interesting numbers about global in-app spending. For example, only 5.2 percent of users make in-app purchases, and they spend relatively small amounts. North American users spend more than their counterparts in Europe and Asia.
- Other apps are looking to innovate advertising technology to increase revenue. For example, social media photo-sharing service Snapchat recently filed a patent for technology that recognizes images in users' photos. One potential use-case is to link identified images with advertising—the patent filing includes the example of a shot of a cup of coffee triggering a coupon offer for a nearby cafe.
- Foursquare president Steven Rosenblatt says that "location intelligence and real-world foot traffic data" is developing into a big market, and more companies will be looking to that technology to attract customers and their wallets.
On Sun, Jul 24, 2016 at 11:48 AM, Govind Autee <g.s.autee@gmail.com> wrote:
G.S.AuteeDear All,
- Pokémon Go provides a needed example of how the digital and physical worlds might be able to coexist through mobile devices, though. While virtual reality requires a complete retreat from the surrounding physical world, augmented reality lives within it, potentially making it more attractive to a mainstream audience.
- The smartphone ecosystem, whether it is social gaming or anything else, is so massive and accessible that you would be crazy not to try to create some sort of commercial entity using AR off the back of Pokémon Go
- Creating AR experiences and integrating these into the game behavior of Pokémon Go, the possibilities for edutainment from pre-schooling to skill development as well as innovative business models for commercial marketers are endless.
- Pokémon Go will have the Google advertising model and that means it can scale revenues very quickly, as it's so established among marketers. Nintendo will see this very much as a gaming phenomenon but Google will see it as a marketing phenomenon.
- It may be a great thing to watch companies with solid brands and IP to start thinking about location-based games in new ways; specifically, when local cities, towns, destinations, markets, shops, restaurants and so on get involved.
- It's hard to predict where this goes. But we are clearly seeing a social movement here in ways we had not before.
- Cheers,
On Sun, Jul 24, 2016 at 10:40 AM, Govind Autee <g.s.autee@gmail.com> wrote:Dear All,
Pokemon Go is the viral hit of the year; may prove to be the new way to find love! New applications would provide the smartest way to implement Internet of Things, tourist guidance, education and competitive enterprises.
- Pokémon GO is a reality mobile game developed by Niantic and published by The Pokémon Company as part of the Pokémon franchise. It is free and can be played on iOS and Androids, which opens a lot of doors for players everywhere.
- Along with utilizing a smartphone's GPS chip, which encourages players to go outside and catch Pokémon characters around you, it also leverages augmented reality (AR) technology, so it looks like those fictional cartoon characters are really in the world around you when seen through the phone's camera lens.While Pokémon Go is the most popular app to use AR, the technology isn't new, and there are many mobile applications for it.
- Basic introduction to Pokemon Go may be found at http://www.pcadvisor.co.uk/new-product/game/pokemon-go-out-in-uk-now-complete-guide-pokemon-go-get-pokemon-go-uk-maps-hack-japan-master-3625388/
Lucky one like Nick Johnson may catch them all.
Cheers,
G.S.Autee
On Sat, Jul 23, 2016 at 10:46 PM, Prof. Bholanath Dutta <bnath.dutta@gmail.com> wrote:--There's no getting past it: Pokémon GO is the biggest game in the world right now. It's a fully-fledged cultural phenomenon. Lately you can't venture outdoors without tripping over somebody who's absent-mindedly chasing after a wild Pidgy (a small bird type Pokémon that seems to pop up everywhere throughout the game), blissfully unaware of you, the outside world and the numerous hazards around them. Gazing into my crystal Poké Ball, I would speculate that Pokémon GO's unprecedented popularity will lead to the following:
+ The market getting flooded with imitators and further games built around an augmented reality (AR). Some of these games may struggle without a strong brand behind them. I expect there will be some major public opinion push back at this stage. Still, can you picture a Walking Dead AR game where the world around you is beset by zombies? What about a Marvel game, where you walking around performing heroic deeds?
+ There will be a wider uptake in virtual reality solutions. If augmented reality solutions are popular, why can't their more sophisticated sibling follow suit? There will also be a wider uptake of augmented and virtual reality solutions throughout the corporate world.
I'm particularly interested to see how learning and development folk utilise VR to create more engaging, transformative training experiences. Can you picture a world where you walk around your office space (or a safe space somewhere) collecting clues, earning power-ups and more, all whilst learning about a health and safety (or compliance, or new product training, etc.)?
I think the lesson to be learnt from Pokémon GO is as follows: if you build it and it's a) fun and b) easily accessible, people will flock to it. If L&D learns the right lessons from these first tentative steps into the world of augmented and virtual reality, the future could be very interesting indeed.
What's your take? Will the rise of Pokemon GO lead to better uptake of AR & VR experiences?
--EDUCATE, EMPOWER, ELEVATEProf. Bholanath DuttaFounder & PresidentMTC Global: An Apex Global Advisory Bodyin Management Education, ISO 9001: 2008Partner: UN Global Compact I UN Academic ImpactCell: +91 96323 18178 / +91 9964660759
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