Re: [MTC Global] Will Pokémon GO pave the way for more VR learning experiences?

Dear All,

Parag's views and observations are really worry some for the national integration point of view. We are witnessing sad events since many years. India is the youngest country on the planet with Indian population over 70 crore falling in the age group of 15-35 years. A big international market! Indeed an ever growing business for youth addiction!! The recent research in USA indicates that students are using technology every where except in schools! Please see my daughter's essay on Addiction attached.

On Sat, 30 Jul 2016 17:47:13 +0530 "'Dr. Parag Narkhede' via Management Teachers Consortium, Global" wrote
> Dear friends.Kindly forward this message send by Col. Prabhakar Chitale, to your near and dear ones.*************************************Pokemon is not a laughing issue, it is a serious threat - not only to the individual who is playing that but also to the security system of our Country.These kids are using the camera of their cellphones and picturising the surrounding landmarks. All these data is gathered in a gigantic server in Singapore and there are about 1800 people per shift monitoring that data round the clock. Thus they can see the land, roads, buildings, offices, residences, transport facilities, shops, malls (and many other things) without incurring any risk.In short, by playing this game, you are sending the sensitive data to your enemy. Looking and managing this data, the enemy can easily formulate the mode and style of terrorist attack and device the escape routes too.Do you remember - when Mumbai was attacked on 26/11, our xxx media was transmitting the live coverage of our commandos who were planning the attack and the bloody Pak attackers were getting the info about our soldiers and their planning.I've spent 36 years in this field and I can sense danger just like 👌 snap of a finger.It would worry you if I tell you the name of the company in SG and the nationalities of the people working there.?So please be careful.It's our Country .Col. Prabhakar ChitaleAs received on whatsappSent from my Windows 10 phoneFrom: Prabhakar Waghodekar
Sent: Saturday, July 30, 2016 5:11 PM
To: join_mtc@googlegroups.com
Subject: Re: [MTC Global] Will Pokémon GO pave the way for more VR learning experiences?Dear All,
How to convert addiction of PokemonGo into the boon to humanity, mainly, the 70 crore youths of India?

Regards,

Dr. P H Waghodekar, PhD (Egg), IIT,KGP, IE&M, 1985,
Advisor (HR), IBS & PME (PG)
Marathwada Institute of Technology,
NH 211, Beed by pass road,
Aurangabad: 431010 (Maharashtra) INDIA.
(O) 02402375113 (M) 7276661925
E-Mail: waghodekar@rediffmail.com
Website: www.mit.asia
and
Chairman, Advisory Board, MTC Global, Bangalore.


Engineering & Management Education: An Engine of Prosperity.
Classroom teaching must match with Boardroom needs!


From: Govind Autee
Sent: Sat, 30 Jul 2016 12:37:05
To: join_mtc
Subject: Re: [MTC Global] Will Pokémon GO pave the way for more VR learning experiences?
Dear All,This also brings us to the limitations of Pokemon Go. Pokemon Go is a closed ecosystem. It can't communicate with other AR systems and interfaces simply because there aren't many.Our smartphones can be used for many things, but they aren't designed to be AR devices ( hence causing accidents ).AR transition to main stream market might happen sooner than we think and Pokemon Go will play a role in it, though not a pivotal role.Microsoft's Hololense might take the lead, as opined by Jurica Dujmovic in MarketwatchCheers,G.S.AuteeOn Fri, Jul 29, 2016 at 12:03 PM, Govind Autee wrote: Dear All,
Pokémon Go treasure hunt is proving bumpy, even dangerous. The safety of players' personal information has also been an issue. The game's creators have left the burden of discretion to players themselves, and discretion is paramount,Companies looking to move into augmented and virtual realities (VR) are watching Pokémon Go intently.SAP, which has expressed its belief in the importance of these technologies going forward, is among them."I believe very strongly," said SAP CEO Bill McDermott at SAPPHIRE NOW, "That intelligent applications" — such as AR, VR, Artificial Intelligence (AI) and Machine Learning — "will fundamentally change the way you do work in the enterprise and the way you collaborate with your trading partners."SAP is also demonstrating that AR has applications beyond the world of gaming.SAP AR Warehouse Pickerfor instance, is a mobile app that leverages smart glasses to simplify warehouse operations. The app provides hands-free functionality that greatly reduces the time workers must spend interacting with handheld scanners and devices.Pokémon Go is definitely setting the standard for augmented reality gaming, a niche that will only continue to grow. But what will be most interesting to see going forward are the broader applications of AR and VR technologies across industries and the unique ways businesses find to monetize them.Thanks to MTC_G for offering this platform, as a policy, to interface pro-actively with the Emerging Technologies.Warn regards,G.S.AuteeOn Thu, Jul 28, 2016 at 6:00 PM, Prabhakar Waghodekar wrote: India is the youngest country in the world over 70 crore population fall in the age group 15-35 years, a big market ever seen in the history of the man. Games like Pokemon GO may be boon or bane for India if not judiciously used. Why man today has been facing all odds, rape, terrorism, road accidents, corruption....

Regards,

Dr. P H Waghodekar, PhD (Egg), IIT,KGP, IE&M, 1985,
Advisor (HR), IBS & PME (PG)
Marathwada Institute of Technology,
NH 211, Beed by pass road,
Aurangabad: 431010 (Maharashtra) INDIA.
(O) 02402375113 (M) 7276661925
E-Mail: waghodekar@rediffmail.com
Website: www.mit.asia
and
Chairman, Advisory Board, MTC Global, Bangalore.


Engineering & Management Education: An Engine of Prosperity.
Classroom teaching must match with Boardroom needs!


From: Govind Autee
Sent: Thu, 28 Jul 2016 11:14:33
To: join_mtc
Subject: Re: [MTC Global] Will Pokémon GO pave the way for more VR learning experiences?Dear All,
The game's first ad partner is McDonald's. More than2,500 McDonald's restaurants are now attracting players to play and order fast food. That's some foot traffic. Businesses in earlier markets have already been leveraging the game's popularity with "lure modules," or in-app purchases. Brand tie-ins were launched almost immediately to create "retail theater," a potential boon for stores in environments like malls with declining foot trafficBut Go game developer Niantic has bigger plans for its runaway hit.Companies will pay to be "sponsored locations" on maps that lead players from one Pokémon to another as they try to catch them. Game developerNintendo has already done this with another game, partnering with Duane Reade, Jamba Juice, and ZipCar. Partner companies are charged for every visit made by a gamer, and store locations as well asproducts will be inserted in the game in a way "that adds value to the game rather than detracts," according to one shareholder.Pokémon Go seems to have done what other attempts at digital advertising have sofar failed at almost completely—getting people to physically enter and spend money atbrick-and-mortar locations.App advertising simplyhasn't taken off yet. Research from mobile analytics company AppsFlyer reveals some interesting numbers about global in-app spending. For example, only 5.2 percent of users make in-app purchases, and they spend relatively small amounts. North American users spend more than their counterparts in Europe and Asia.Other apps are looking to innovate advertising technology to increase revenue. For example,social media photo-sharing service Snapchat recently filed a patent for technology that recognizes images in users' photos. One potential use-case is to link identified images with advertising—the patent filing includes theexample of a shot of a cup of coffee triggering a coupon offer for a nearby cafe.Foursquare president Steven Rosenblatt says that "location intelligence and real-world foot traffic data" is developing into a big market, and more companies will be looking to that technology to attract customers and their wallets.Cheers,G.S.AuteeOn Sun, Jul 24, 2016 at 11:48 AM, Govind Autee wrote: Dear All,Pokémon Go provides a needed example of how the digital and physical worlds might be able to coexist through mobile devices, though. While virtual reality requires a complete retreat from the surrounding physical world, augmented reality lives within it, potentially making it more attractive to a mainstream audience.The smartphone ecosystem, whether it is social gaming or anything else, is so massive and accessible that you would be crazy not to try to create some sort of commercial entity using AR off the back of Pokémon GoCreating AR experiences and integrating these into the game behavior of Pokémon Go, the possibilities for edutainment from pre-schooling to skill development as well as innovative business models for commercial marketers are endless.Pokémon Go will have the Google advertising model and that means it can scale revenues very quickly, as it's so established among marketers. Nintendo will see this very much as a gaming phenomenon but Google will see it as a marketing phenomenon.It may be a great thing to watch companies with solid brands and IP to start thinking about location-based games in new ways; specifically, when local cities, towns, destinations, markets, shops, restaurants and so on get involved.It's hard to predict where this goes. But we are clearly seeing a social movement here in ways we had not before.Cheers,G.S.AuteeOn Sun, Jul 24, 2016 at 10:40 AM, Govind Autee wrote: Dear All,
Pokemon Go is the viral hit of the year; may prove to be the new way to find love! New applications would provide the smartest way to implement Internet of Things, tourist guidance, education and competitive enterprises. Pokémon GO is a reality mobile game developed by Niantic and published by The Pokémon Company as part of the Pokémon franchise. It is free and can be played on iOS and Androids, which opens a lot of doors for players everywhere.Along with utilizing a smartphone's GPS chip, which encourages players to go outside and catch Pokémon characters around you, it also leverages augmented reality (AR) technology, so it looks like those fictional cartoon characters are really in the world around you when seen through the phone's camera lens.While Pokémon Go is the most popular app to use AR, the technology isn't new, and there are many mobile applications for it.Basic introduction to Pokemon Go may be found at http://www.pcadvisor.co.uk/new-product/game/pokemon-go-out-in-uk-now-complete-guide-pokemon-go-get-pokemon-go-uk-maps-hack-japan-master-3625388/Lucky one like Nick Johnson may catch them all.Cheers,G.S.AuteeOn Sat, Jul 23, 2016 at 10:46 PM, Prof. Bholanath Dutta wrote: There's no getting past it: Pokémon GO is the biggest game in the world right now. It's a fully-fledged cultural phenomenon. Lately you can't venture outdoors without tripping over somebody who's absent-mindedly chasing after a wild Pidgy (a small bird type Pokémon that seems to pop up everywhere throughout the game), blissfully unaware of you, the outside world and the numerous hazards around them. Gazing into my crystal Poké Ball, I would speculate that Pokémon GO's unprecedented popularity will lead to the following:

+ The market getting flooded with imitators and further games built around an augmented reality (AR). Some of these games may struggle without a strong brand behind them. I expect there will be some major public opinion push back at this stage. Still, can you picture a Walking Dead AR game where the world around you is beset by zombies? What about a Marvel game, where you walking around performing heroic deeds?

+ There will be a wider uptake in virtual reality solutions. If augmented reality solutions are popular, why can't their more sophisticated sibling follow suit? There will also be a wider uptake of augmented and virtual reality solutions throughout the corporate world.

I'm particularly interested to see how learning and development folk utilise VR to create more engaging, transformative training experiences. Can you picture a world where you walk around your office space (or a safe space somewhere) collecting clues, earning power-ups and more, all whilst learning about a health and safety (or compliance, or new product training, etc.)?

I think the lesson to be learnt from Pokémon GO is as follows: if you build it and it's a) fun and b) easily accessible, people will flock to it. If L&D learns the right lessons from these first tentative steps into the world of augmented and virtual reality, the future could be very interesting indeed.

What's your take? Will the rise of Pokemon GO lead to better uptake of AR & VR experiences?
-- EDUCATE, EMPOWER, ELEVATEProf. Bholanath DuttaFounder & PresidentMTC Global: An Apex Global AdvisoryBodyin Management Education, ISO 9001: 2008Partner: UN Global Compact I UN Academic Impactwww.mtcglobal.orgIEmail: president@mtcglobal.orgCell: +91 96323 18178 / +91 9964660759--
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