--I have come across many a times about the Mission and Vision statements.I understand still many professional do not understand What is Mission and Vision.I strongly recommend professional to read the following books to have clear idea about Mission and Vision.Mission: Purpose: Defines the enduring character of an Organization
References:
Peter.M. Senge, (2007),The Fifth Discipline, Random House, UK . 9,132, 136,138-139, 328
Jim Collins, Jerry I. Porras, (2004), Built to Last, Random House, UK. 219-239
Chapter 11. "Building the Vision" completely explains Mission, Vision , Core values with examples of companies like #M, Cargill, HP, Israel, Lost Arrow Corporation, Pacific Theatres, Mary Kay, McKinsey, Merck, Nike, Sony, Telecare, Wal-Mart, Walt-Disney
Purpose captures the soul of the organization. Purpose gets at the deeper reasons for an organization's existence beyond just making money.
Its self-identity consistent through time and transcends market life cycles, technological breakthroughs, management fads and individual leaders.
Why do we run the Organization?
To guide and inspire people inside the organization
Mission gives Direction – continually pursues but never fully achieves or completes its purpose.
"This who we are; this is what we stand for; this is what we are all about"
"Why we exists and What we stand for" that does not change even after 100 years
Company Name
Core purpose
3M
To solve unsolved problems innovatively
HP
To make technical contributions for the advancement and welfare of humanity
McKinsey
To help leading corporations and governments be more successful
Merck
To preserve and improve human life
Nike
To experience the emotions of competitions, winning, and crushing competitors
Examples for an Engineering College Purpose- Discovery process:
ü To prepare the engineers to live and to face the challenges and opportunities in the work place
ü To prepare the engineers to compete in the world markets in the "Knowledge Age" as engineering leaders and global citizens.
ü To implement the teaching learning and assessment process that move a student from one state of knowledge and professional preparation to another state.
ü To provide and facilitate lifelong learning opportunities of the highest quality
ü To continually improve the faculty skill sets with those needed to deliver the desired curriculum in the light of the different learning styles of students.
ü To give a basic understanding of business process and organizations
ü
ü To provide quality education to all at a reasonable cost.
ü To think clearly about professional ethics and social responsibility
Vision: Creative Process : Task is to create future NOT to predict the future
Vision has become one of the most overused – and less understood- word in the language. The word vision conjures up all kinds of images. We think of outstanding achievements. We think of audacious, exhilarating goals that galvanize people. All of us know vision is important, but what exactly is it?
It can truly be said that happens until there is vision. But it is equally true that a vision with no underlying sense of purpose (Mission), no calling, is just a good idea – all "sound and fury, signifying nothing".
What do we want to create within next three years / five years /ten years?
• The picture of the envisioned future we seek to CREATE
• Specific destination –once we reach, we have to change
• Far more important to know who we are than where we are going,
for where we are going will certainly changes as the world about us changes
"what we aspire to become, to achieve, to create" that will require significant change and progress to attain
Thinking beyond the current capabilities of the college, current environments trends, forces, and conditions.
1.Target 2. common enemy 3. Role model 4. Internal Transformation
1. Become 100 crores in 2025
2. Crush competitor
2. Knock of SSN as the number one Engg.college in Tamilnadu
3. Become the MIT of India
4. Become No.1 in Marine Engg. Education
Creative Questions:
• Does it get our juices flowing?
• Do we find it stimulating?
• Does it stimulate forward momentum?
• Does it get people going?
In next 5/10/15/20 years
• What would we love to see?
• What would SAMCET look like?
• What would it feel like to staff and students?
• What would it have achieved?
Examples:
• to create an environment where teachers and students can feel the joy of student – centered teaching learning process.
• to create an intellectually enriched environment that empowers learners to transform their lives.
• to merge the physical, life, and information sciences when working at the micro and nano scales and to conceive, design, and operate engineering systems of greater complexity.
• to create a work environment where students and staff feel valued, and encouraged to do what they are good at all the time.
--With Warm and Kind RegardsDr. N. Asokan.9445191369
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