[MTC Global] Building bridges between the online and offline worlds

An excerpt from the write- up Dr. Professor Wim de Villiers is rector and vice-chancellor of Stellenbosch University, South Africa.

To many of us in academia, social media is nothing more than a nuisance. Something we try to ignore, at best tolerate and secretly hate with a passion.

And who can blame us? With their smartphones and their hashtags our students are 'liberating' our campuses for causes of their own making. Like #FeesMustFall, #EndOutsourcing and #EndRapeCulture. Starting virtual firestorms raging through the hallowed halls of our universities. Consuming our most precious resources – time and peace of mind.

I'm being ironic, of course. Let me make that clear before somebody quotes me out of context. Probably too late already. Never mind – #TruthWillTrumpAll … yeah, right!

I'll start over. If the landscape we find ourselves in seems unfamiliar, that's because it is. The world has changed, and we had better catch up if we want the university to remain an institution for the ages.

Dr. S. S. Dey

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