[MTC Global] Tony Seba on Disruption in Automotive sector

Dear All

A talk  given by Tony Seba at the Swedbank Nordic Energy Summit in March of last year. covered many of the topics some of us have already been harping on in recent posts/discussions:• Solar power will keep getting cheaper

Batteries will continue to become more commonplace

Electric vehicles will soon become a mainstream transport option
This confluence of technologies will begin to disrupt the economics of our existing energy system

He believes that all new road vehicles—buses, cars, vans, trucks etc—will be entirely electric by 2030. That's a pretty astounding prediction. Made even more astounding because he's not talking about one country—he's talking about the entire world.

Yes, the Netherlands has been floating the idea of only zero-emission car sales by 2035. Yes, diesel cars are going to go the way of the dinosaurs before then. But for all new vehicles to be entirely zero emission within 13 years would be a pretty mind boggling feat.

But Seba's predictions may not be as crazy as you'd think. Pointing to the much touted example of horses versus cars in New York City, and to the absurd underestimates of cell phone adoption rates in the late eighties, Seba argues that insiders almost always miss technological disruptions of this scale.

The whole talk is very worth watching, but to give a very brief summary, there are two factors coming together to make such a shift possible.

Firstly, from battery tech to solar to autonomous vehicle components, technology is improving and getting cheaper following the same "Moore's Law" curves that have made computes so cheap and powerful. The LIDAR—a laser and radar system used for autonomous vehicles—sed to cost $70,000 in 2012. By 2016, we're looking at a LIDAR that costs in the region of $250 and will soon be down at $90. 

Similarly, says Seba, solar power won't soon just be cheaper than coal, wind, nuclear or natural gas. By 2020, it'll be cheaper than the cost of transmission—regardless of any subsidies. Meaning a utility could generate electricity for free, and still not be able to sell it because panels on your roof would still be more competitive. And long range EVs are becoming affordable and mainstream too—providing better performance and lower cost of ownership than their gas-driven counterparts.

Secondly, new technologies are enabling new business models: When a car sits idle in the driveway 96% of its life, that's a massive opportunity for business model disruption that could change how we think about our relationship to vehicles. From Uber to Lyft, such changes are already taking place in many cities.

These are the kinds of trends that are very hard to reverse or even slow down beyond a certain point. And while many environmentalists worry that the autonomous electric car could see us throw the walkable-city baby out with the internal-combustion-engine bathwater, let's hope the opposite is true. As the power of fossil fuels begins to wain, we can reimagine our cities to make the best use of all of the technologies now available to us. London's recent commitment to bike-friendly development is just the latest sign that this won't be an either/or proposition. Many of the people who give up their car ownership won't be choosing between walking or biking or autonomous robotaxis. They'll be using a mix of all these and more to get where they need to go. And when that happens, the world is going to look like a very different place.

DrA jaganmohanreddy 

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