RE: [ACEsthetics] Practice Demographics

Didn’t hurt me selling mine, Jack.  Find the right people and bring them early and treat them right.

 

Guy W. Moorman, Jr., D.D.S.

The Swamp

Douglas, GA 31533

912-384-7400

 

 

 

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From: acesthetics@googlegroups.com [mailto:acesthetics@googlegroups.com] On Behalf Of Jack Weiss
Sent: Tuesday, May 21, 2013 12:35 PM
To: riccoker@gmail.com; Ace
Subject: Re: [ACEsthetics] Practice Demographics

 

   I would think, since you may be selling your practice in several years, you would want to increase the younger population; but then, I'm just a dentist, not a consultant.

         JACK

 

From: Rick Coker <riccoker@gmail.com>
Reply-To: <riccoker@gmail.com>
Date: Tuesday, May 21, 2013 11:32 AM
To: Ace <ACEsthetics@googlegroups.com>
Subject: [ACEsthetics] Practice Demographics

 

I was just looking at some practice demographics on a Lighthouse report- extracted from my Practiceworks, and realized that over half of my practice was over 55 years of age, and 17% were between 45 and 54, leaving me 17 % of the practice under 45 years of age. Interesting. 

 

From a marketing perspective, does that mean I should try to attract more young folks, or realize that my rich targets are in my age group of 55 and older? Obviously, I think the older group has some great advantages and for me, they are much easier to talk to, to work with and the like.

 

I had the feeling this was true, but it hadn't really struck me until now.

 

Do you know your numbers and how much of your production comes from which age group? 

 

Rick

--
Dr. Rick Coker, DDS, FACE
Director, Academy of Comprehensive Esthetics
www.tyler-smiles.com, www.tylersleep.com
http://www.google.com/profiles/riccoker.
903-581-1777

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