You bring in an associate aiming to buy in who aims for the younger population.
Guy W. Moorman, Jr., D.D.S.
The Swamp
Douglas, GA 31533
912-384-7400
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From: acesthetics@googlegroups.com [mailto:acesthetics@googlegroups.com] On Behalf Of Richard Train
Sent: Tuesday, May 21, 2013 3:50 PM
To: CraigCallenDDS@gmail.com
Cc: Rick Coker; Ace
Subject: Re: [ACEsthetics] Practice Demographics
Rick,
Without doing a real study of your numbers it's hard to be accurate. However, Jack touched on a pretty standard occurance that we see, too. Generally speaking, we might advise you to continue to market to younger patients using more age-appropriate methods and messages, while continuing to cater to your main market.
Split your budget according to the amount of growth you need from the younger patients and definitely change the look and feel of it where you can (i.e. mail pieces, print ads, online marketing, etc.). Make sure your faithful patient majority feel the love in a way that suits them, too.
In other words, depend on your all-stars but always be developing your minor leaguers. They will still want your experience and track record but want to know you identify with them.
Hope this helps and feel free to call me if you have any questions.
RT
On Tue, May 21, 2013 at 3:08 PM, Craig Callen <craigcallendds@gmail.com> wrote:
Rick,
Having bought practices from a couple of retired dentists and from what I have observed I think that the age of the average patient follows along with the age of the dentist. Younger patients generally are going to be attracted to a younger dentist. The younger dentist's friends are generally about the same age. The good news is that your demographics shift to an older patient base they tend to have more money to spend and the restorative needs are more challenging.
Craig
On Tue, May 21, 2013 at 12:32 PM, Rick Coker <riccoker@gmail.com> wrote:
I was just looking at some practice demographics on a Lighthouse report- extracted from my Practiceworks, and realized that over half of my practice was over 55 years of age, and 17% were between 45 and 54, leaving me 17 % of the practice under 45 years of age. Interesting.
From a marketing perspective, does that mean I should try to attract more young folks, or realize that my rich targets are in my age group of 55 and older? Obviously, I think the older group has some great advantages and for me, they are much easier to talk to, to work with and the like.
I had the feeling this was true, but it hadn't really struck me until now.
Do you know your numbers and how much of your production comes from which age group?
Rick
--
Dr. Rick Coker, DDS, FACE
Director, Academy of Comprehensive Esthetics
www.tyler-smiles.com, www.tylersleep.com
http://www.google.com/profiles/riccoker.
903-581-1777
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Craig C. Callen, D.D.S. & Associates
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Richard L. Train
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