Re: Re: [MTC Global] Does personification helps in branding?

Dear Sir, I think that on the whole it is not good idea to rename an Institution
because of the perception gap. For example one sees many modifications if the IIM
brand; take IIPM, for instance, a private B school that is building its own brand
after its most visible face. The perception in the mind of the student,and other
stakeholders is very different although there is only a change of a letter.
What qualities are conveyed by RGIIM as distinct from the IIMs needs to be
stressed. Changing the name from IIM Shillong to RGIIM would in fact create a
situation where it could get tagged as being another institution in the category
of CMJ University.
Best regards,
K.Paranjpe

On Sun, 28 Jul 2013 15:58:21 +0530 wrote
>RGIIM - Rajiv Gandhi Indian Institute of Management this is what I get from
Google search. Culture of naming Universities, Airports,  Educational institutions
with the name of national leaders has come down to IIM also, a professional
institution.
v.NagarajanRegards,

V.NAGARAJAN, B.A., LL.B.,PGDBA, PGDCA,Corporate Trainer & HR
Consultant,Motivational & Keynote Speaker,
General Manager-HR (Retd.) TTK Prestige Limited, Hosur,Former President & Advisor
- National HRD Network, Hosur Chapter,
(Mobile) +91 9994919619e- Mail Id:  vnagarajan99@gmail.com



On Sun, Jul 28, 2013 at 2:57 PM, Dr. harish Shivdasani
wrote:

Dear Prof. Bholanath
My first reaction is that in case of Govt. / Govt. sponsored institutions, the
rationale is different from that of a marketing head in private company, which is
conveying the attributes which promise to satisfy needs and motivations of the
selected target group. Govt in power or politicians, wish to build the image of
their political party by perpetuating the memories of their iconic leaders. 

Further, i do think it helps, as the name of iconic leader in Govt -of past era or
living, conveys its not one of private institutions set up with sole objective of
making money. One expects, along with image associations of IIMs, the name conveys
credentials about facilities and academic standards of superior order, as say in
case of JN university, IG Open university etc


As in case of other products / brands, ultimate performance is obviously
overwhelmingly more important than promise conveyed through brand name or its
communication
Just top of mind thoughts for whatever they are worth


Prof. harish shivdasani
  

On Sun, Jul 28, 2013 at 1:57 PM, Prof. Bholanath Dutta
wrote:


IIM Shillong is named as RGIIM Shillong. Don' know the reason. Does it helps in
particular and in general?

Happy Knowledge Sharing.

Kindest Regards.

Prof. Bholanath Dutta



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K.D.Paranjpe
Mumbai

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