Forwarded- Interesting.
Dr. Tarun Das
Date: Mon, 3 Mar 2014 15:30:22 +0530
Subject: Fwd: Innovation in Retailing: Fully Automated Restaurant in Chennai
From: dbandopadhyay@jkbschool.org
To: das.tarun@hotmail.com; chandan5555@hotmail.com
Dr. Tarun Das
Date: Mon, 3 Mar 2014 15:30:22 +0530
Subject: Fwd: Innovation in Retailing: Fully Automated Restaurant in Chennai
From: dbandopadhyay@jkbschool.org
To: das.tarun@hotmail.com; chandan5555@hotmail.com
---------- Forwarded message ----------
From: D Bandopadhyay <dbandopadhyay@jkbschool.org>
Date: Mon, Mar 3, 2014 at 10:54 AM
Subject: Innovation in Retailing: Fully Automated Restaurant in Chennai
To: jkbspgdm2012@jkps.edu.in, PGDM2013 <PGDM2013@jkbschool.org>, faculty@jkbschool.org
How does India’s first fully-automated food store work?
Date: Mon, Mar 3, 2014 at 10:54 AM
Subject: Innovation in Retailing: Fully Automated Restaurant in Chennai
To: jkbspgdm2012@jkps.edu.in, PGDM2013 <PGDM2013@jkbschool.org>, faculty@jkbschool.org
How does India’s first fully-automated food store work?
The first of its kind in India, Atchayam's Foodbox was launched last week in Chennai. Foodbox is an automated restaurant which serves everything from light tiffin to complete meal combo packs from renowned restaurants in less than 90 seconds.
The mechanism is completely automated where food packages are served fresh and hot in few seconds of time.
Let us check how this mechanism works:
Step 1: Look and feel
This picture displays the whole set up of the retail store. It took 3 years for to create this innovation to develop this idea as the challenges faced in getting tasty, trusted and hygienic food while travelling or when in a hurry. The meals are packed in 100% virgin polypropylene, food-grade packaging materials at the partnering restaurants, transported to Foodbox and stored in a climate-controlled, automated system which heats the food just before serving.
Step 2: Menus and Order
The customer can check and order the menu on the tablet device. The company has tied up with 5-6 restaurants at present with around 25 categories available from each restaurant. Currently, restaurants such as Adyar Ananda Bhavan, Aasife and Brothers Biriyani, Moti Mahal, Amaravathi, Kaaraikudi and Mr. Chows are associated with them. At a given point of time, the Chennai store can stock 225 food packages which can be replenished on hourly basis. The average ticket size is Rs 125.
Step 3: Payment mode
The customer can do the credit card or cash card payment. One can also pay by cash to the staff at the counter who provides a Foodbox card to swipe and place an order. Atchayam's Foodbox currently has two outlets in the city - DLF IT Park and at Koyambedu.
Step 4: Automated Food delivery
After the payment the food stored is dispensed by the automated retrieval system on the trolley where it is reheated and delivered. The company has selected the most popular meal combinations from each restaurant. This fully automated machine can cost between 20-40 lakhs depending upon the capacity and store size.
Step 5: Food served
The hot and fresh food is served to the customer. According to Satish Chamyvelumani, Founder & CEO, Atchayam Business Solutions Pvt. Ltd., the company will roll out this innovation to other cities across India. He says, "I am confident that every aspect of Foodbox will be thoroughly enjoyed and this model will take customer experience to an all new level."
Let us check how this mechanism works:
Step 1: Look and feel
This picture displays the whole set up of the retail store. It took 3 years for to create this innovation to develop this idea as the challenges faced in getting tasty, trusted and hygienic food while travelling or when in a hurry. The meals are packed in 100% virgin polypropylene, food-grade packaging materials at the partnering restaurants, transported to Foodbox and stored in a climate-controlled, automated system which heats the food just before serving.
Step 2: Menus and Order
The customer can check and order the menu on the tablet device. The company has tied up with 5-6 restaurants at present with around 25 categories available from each restaurant. Currently, restaurants such as Adyar Ananda Bhavan, Aasife and Brothers Biriyani, Moti Mahal, Amaravathi, Kaaraikudi and Mr. Chows are associated with them. At a given point of time, the Chennai store can stock 225 food packages which can be replenished on hourly basis. The average ticket size is Rs 125.
Step 3: Payment mode
The customer can do the credit card or cash card payment. One can also pay by cash to the staff at the counter who provides a Foodbox card to swipe and place an order. Atchayam's Foodbox currently has two outlets in the city - DLF IT Park and at Koyambedu.
Step 4: Automated Food delivery
After the payment the food stored is dispensed by the automated retrieval system on the trolley where it is reheated and delivered. The company has selected the most popular meal combinations from each restaurant. This fully automated machine can cost between 20-40 lakhs depending upon the capacity and store size.
Step 5: Food served
The hot and fresh food is served to the customer. According to Satish Chamyvelumani, Founder & CEO, Atchayam Business Solutions Pvt. Ltd., the company will roll out this innovation to other cities across India. He says, "I am confident that every aspect of Foodbox will be thoroughly enjoyed and this model will take customer experience to an all new level."
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