Re: [MTC Global] Is it a bad pill @ Education ?

Dear All, 

Building Brand of an Institute: Students are our brand ambassadors

Brand of the Institute happens through the Students of the institute, not through the money you spend on advertising. Advertising or promotion can get you admissions, but if organizations do not provide the quality infrastructure, education and faculty, students would definitely feel cheated, and create negative publicity among the student community. With the availability of the social media, the message spreads like a wild fire, and organizations will have difficult time in controlling these negative publicity.

Institutes basically have to strengthen their infrastructure, good and stable faculty(today turnover in many institutes are more than 25 - 30%. And many of the institutes in order to cut costs fire and hire, and preferences are given more to the new comers to the academic field. Which drastically affects the quality of education.), and quality of education, if possible good placements. This will automatically create positive publicity through the students, and also brings in the companies for campus placements, once these students join the organizations and show their abilities and prove themselves in those organizations.

Hence I feel, we have to use Students as effective means of Brand Building. And they are our True Brand Ambassadors.

Regards,

Sathyakeerthy K

9590103100

On Sat, Jun 7, 2014 at 9:07 AM, Manjunatha Keralapura <manjunathak@gmail.com> wrote:

I feel. Compared to academician an actor artist or player reach large population , create W O M and wide publicity. Any orgn want to reach large number for their brand building and survival. This may be one reason for selecting popular personality.

On Jun 5, 2014 10:28 AM, "Prof. Bholanath Dutta" <bnath.dutta@gmail.com> wrote:

Dear All,

Shahrukh Khan was the brand ambassador for IIPM which led IIPM to a great success [ whatever may be the aftermath story like conflict with UGC and Supreme Court Verdict against IIPM].  Most of the states in India has Brand Ambassador. Let us have a good discussion on

 

1.       Why other educational institutions are not having Brand Ambassador.

2.       How film actors add values? Why not a good academician can become a brand ambassador for any institution/state.

3.       B-schools/colleges should think seriously on this. Private college management has a fear that it may dilute their own brands [ as a management]

 

Educate, Empower, Elevate

Prof. Bholanath Dutta

Founder, Convener & President

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