I feel. Compared to academician an actor artist or player reach large population , create W O M and wide publicity. Any orgn want to reach large number for their brand building and survival. This may be one reason for selecting popular personality.
On Jun 5, 2014 10:28 AM, "Prof. Bholanath Dutta" <bnath.dutta@gmail.com> wrote:----Dear All,
Shahrukh Khan was the brand ambassador for IIPM which led IIPM to a great success [ whatever may be the aftermath story like conflict with UGC and Supreme Court Verdict against IIPM]. Most of the states in India has Brand Ambassador. Let us have a good discussion on
1. Why other educational institutions are not having Brand Ambassador.
2. How film actors add values? Why not a good academician can become a brand ambassador for any institution/state.
3. B-schools/colleges should think seriously on this. Private college management has a fear that it may dilute their own brands [ as a management]
Educate, Empower, Elevate
Prof. Bholanath Dutta
Founder, Convener & President
MTC GLOBAL- Educate, Empower, Elevate
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