Hello,
russ has just posted in the Social Media forum of ACE Dental World under the title of How To Talk Business on Facebook.
This thread is located at http://www.acedentalforum.com/forum/threads/1781-How-To-Talk-Business-on-Facebook
Here is the message that has just been posted:
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Taken from the RPM blog: http://www.myrpmstudios.com/blog/index.php/2012/11/29/how-to-talk-business-on-facebook/
Image: 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
Business owners are often wondering the appropriate things to say on their Facebook feed and what to share with their followers. You never want to be the person representing a Facebook business page who is responsible for comments that gives your brand a bad reputation or turns people away.
*Don't Be a Robot*
It is important to remember that all businesses have personalities and these should be communicated in the branding of the Facebook page. If you are a jokester and fill most of your day with humor this should also be the way you communicate on Facebook. If this is how people know you when they are at your business they should not expect to see anything different on your Facebook page. The key is to keep these posts related to your business. This doesn't mean you have free range to make fun of the time when Shirley the office manager walked around the office half the day with toilet paper on her heels. Keep it fun but maintain your professionalism for people who may not know what you are like in person.
*Hard Selling is Frowned Upon*
Have you ever seen those Facebook pages where most of the posts consist of "Buy my new book on Amazon.com for $25" or some other form of hard selling? If you want to promote your business (which is just fine) do it in a way that communicates the benefits to the consumer, not to your business. In the above example, instead of "Buy my new book" instead say "Here is a link to an interesting book about social media and marketing that helps companies accomplish conversions through social media."
*Favorable Business Facebook Talk*
Here are some ideas of what to discuss on your Facebook business page:
* Industry related articles, videos or topics
* Pictures of you at work with your staff
* Pictures of you at work events
* Pictures of you with happy clients
* Positive news, articles or quotes
* Links to helpful sites in the industry
* Accomplishments or milestones within your company- weddings, awards, etc.
* Funny but appropriate comics
You essentially have free range to share content with your fans on Facebook. Before you post just ask yourself the following:
* Would my fans benefit from this information?
* Would my fans find this information useful or insightful?
* Is this related to my industry?
* Does this post make me look like an authority in my field?
* Would this post offend anyone?
* Is this content funny?
***************
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