Re: [MTC Global] Tech story behind the billion dollar sale

Dear Sir,

Thank you so much for the update on recent cloud-burst at on-line-shopping start-ups.

• For academicians it would be interesting to visit https://www.edx.org/ 
• EdX offers interactive online classes and MOOCs from the world's best universities, colleges and organizations, Online courses from MITx, HarvardX, BerkeleyX, UTx and many other universities.

• The 25,600 companies started by MIT alumni generate $2 trillion in revenue and have created 3.3 million jobs. 

• If MIT were a country, it would be the 11th largest economy in the world.
  

Thanks once again for up-date regarding on-line-shpping-start-ups.

With warm regards,

Prof. G.S.Autee
MIT, Aurangabad-431028 MS India
Tel: +912402375281; Mobile: +91 9689949953
http://www.mit.asia/engg-future.aspx

---

From: join_mtc@googlegroups.com <join_mtc@googlegroups.com> on behalf of 'K. Sampath Kumar' via Management Teachers Consortium, Global <join_mtc@googlegroups.com>
Sent: Saturday, November 29, 2014 7:46 AM
Subject: [MTC Global] Tech story behind the billion dollar sale

 

Dear friends,

Good morning.

Despite good efforts, somethings are destined to fail.  We should Murphy's law.

 =================================================

The tech story behind Flipkart's Big Billion sale By Akhilesh Shukla |  inShare47 Around two and half months before the Big Billion sale day the IT team of Flipkart started focusing on the project. The biggest challenge was to scale up the IT infrastructure to match the 20 to25 times spike in the traffic they were expecting. Controlling mobile application remotely was another challenge for the e-tailer. The IT team wanted to create a new buying experience for the day. They had to roll out the new features on all mobile platform on the same day. On the D-day it turned out that Flipkart's calculation was not upto the mark. The management, it seems, did not have fair idea about the expectation of customer and growing popularity of their brand. "It was our first time. We had no prior experience, all we had to look upto was our pervious experience of flash sale of mobile handsets" said Amod Malviya, Chief Technology Officer, Flipkart. The engineering company, as Flipkart founders call themselves, had added 4500 servers permanently to its compute capacity to create an internal hybrid cloud to manage the traffic. As the spike in the traffic was higher than expected a few of the services were affected. Product service, which leads a buyer to add product to shopping kart, was badly hit because of the humongous traffic. The error affected almost 30% of the buyers during the early sale. The IT team had to reshuffle compute resources to ensure the service remains live. As a result they have to suspend review and rating services, which they could have easily afforded. "Another calculation that went wrong was the duration of spike in the traffic. We were expecting spike for few hours only. But actually, it lasted through out the day and started dying around end of the day" Malviya told to ETCIO in a video chat from Bangalore. The company, expecting a high amount of cyber attack, has also created a separate team for digital security. One of the beauties of the entire planning was preparation for failure. The IT team has created a contingency plan, as they knew that failures were bound to happen. Whenever, their was a failure a team of engineers was dedicated to ensure the services remain live and while another set just focused on fixing the bug. As many as 500 engineers worked through out the day. The company will now re-allocate the new storage capacity for internal use. "One of the key lessons that we have learnt is to create a better transparency mechanism for such day. Also we need to have a strong testing mechanism for the services and applications that we roll out" concluded Malviya

---------------------------------------------------------------------------------------------------

With regards,

 

Dr. K. Sampath Kumar,  B.A. (Economics), BGL, M.Com., M.Phil., Cert. A.I.I.B.,
                                        MBA (Finance), MBA (HR & Marketing),  ACS, FCMA, Ph. D.,
Professor, SSN School of Management
C/o. SSN College of Engineering
Rajiv Gandhi Salai (OMR)
KALAVAKKAM - 603110
Kancheepuram District, Tamil Nadu, India
Landline :  044-24860668
Mobile    :  9094405733
 
Success consists of getting up
just one more time than you fall
-- Oliver Goldsmith

--
MTC GLOBAL- Educate, Empower, Elevate
---
You received this message because you are subscribed to the Google Groups "Management Teachers Consortium, Global" group.
To unsubscribe from this group and stop receiving emails from it, send an email to join_mtc+unsubscribe@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.