[MTC Global] Swadeshi

Dear friends,

Good morning.

Swadeshi.

---------------------------------------------------------------------------------------------------------

A print advertisement cum calendar of Godrej toilet soaps (Chavi brand) in 1939. 

Godrej was one of the few companies which had led the Swadeshi movement during freedom struggle. 

Notice the slogan which emphasizes Swadeshi movement: "Capital, management & Labour all Swadeshi". 

Also, notice the line which highlights the national pride: "Europe imports them, Europeans in India use them". 

---------------------------------------------------------------------------------------------------------

With regards,

 

Dr. K. Sampath Kumar,  B.A. (Economics), BGL, M.Com., M.Phil., Cert. A.I.I.B.,
                                        MBA (Finance), MBA (HR & Marketing),  ACS, FCMA, Ph. D.,
Professor, SSN School of Management
C/o. SSN College of Engineering
Rajiv Gandhi Salai (OMR)
KALAVAKKAM - 603110
Kancheepuram District, Tamil Nadu, India
Landline :  044-24860668
Mobile    :  9094405733
 
Success consists of getting up
just one more time than you fall
-- Oliver Goldsmith