RE: [MTC Global] CSR is not PR, you do good because you want to do good

Ideally, CSR should not be treated as PR function, however, authorities can not  keep an enterprise from claiming ir as PR. And there is nothing wrong if a corporation capitalises​ upon it. Ultimately, CSR meets triple bottom line I.e. profit, people and planet, requirements.

Arun Deshmukh

On 04-Jul-2017 10:27 PM, "virendra goel" <goel.virendra@gmail.com> wrote:

CSR is a legal responsibility. It is up to the values of the organization and individuals responsible for implementation of CSR whether they are doing it because they want to do good or they are doing it for PR purposes or both.

Regards

Virendra Goel

 

From: join_mtc@googlegroups.com [mailto:join_mtc@googlegroups.com] On Behalf Of Dr. S. S. Dey
Sent: Tuesday, July 04, 2017 8:07 PM
To: join_mtc@googlegroups.com
Subject: [MTC Global] CSR is not PR, you do good because you want to do good

 

CSR is not PR, you do good because you want to do good--do you agree? 

 

Dr. S. S. Dey

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