Re: [MTC Global] CSR is not PR, you do good because you want to do good

Sir, The Govt, the largest organization, runs full page ads in the newspapers and the
press about its schemes. The Political Parties run large hoardings about the good work
done for the poor and the citizens, the filmmakers run huge ads about their movies. So
there is nothing wrong about advertising and branding the CSR activities.

Many corporates however, consider the CSR as something to be a "ticked item" so that they
comply at a very minimum by donating money to the PM relief fund. This is also
acceptable.These companies do good because they are forced to do good.

But some large enterprises would want to do good and also be seen as doing good. They do
consider that CSR opens up a channel to create a good image in the community. It would
also benefit them in retaining loyal customers. CSR is like sowing good seeds to later
harvest the benefits for the company's growth and profitability.
Best regards,
K.Paranjpe



On Wed, 05 Jul 2017 09:15:00 +0530 ARUN DESHMUKH wrote
>Ideally, CSR should not be treated as PR function, however, authorities can not  keep an
enterprise from claiming ir as PR. And there is nothing wrong if a corporation
capitalises​ upon it. Ultimately, CSR meets triple bottom line I.e. profit, people and
planet, requirements.
Arun Deshmukh
On 04-Jul-2017 10:27 PM, "virendra goel" wrote:CSR is a legal
responsibility. It is up to the values of the organization and individuals responsible
for implementation of CSR whether they are doing it because they want to do good or they
are doing it for PR purposes or both.RegardsVirendra Goel From: join_mtc@googlegroups.com
[mailto:join_mtc@googlegroups.com] On Behalf Of Dr. S. S. Dey
Sent: Tuesday, July 04, 2017 8:07 PM
To: join_mtc@googlegroups.com
Subject: [MTC Global] CSR is not PR, you do good because you want to do good CSR is not
PR, you do good because you want to do good--do you agree?  Dr. S. S. Dey--
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